The Burger “King” that is. Thank God too because I have to tell ya, that dude was just creepy. That smile…my oh my…and as it turns out, it only took Burger King about 7 years to figure it out. I think all the mascots need to go away from fast food in the first place. What is their point? To lure kids into the fast food joints to eat more fast food…of course, it is marketing at its finest. The king however, only would want to make me run if I were a kid.